In this Behind the Building episode, Emilee Collins, CCIM sits down with Joel Harper, Center Director of the Central Carolina Region of the NC Small Business Technology & Development Center (SBTDC), to discuss the real-world challenges and opportunities facing today’s small business owners—especially those looking to grow through commercial real estate.
With a career dedicated to economic development and small business advocacy, Joel brings practical insight from years of advising entrepreneurs across Central North Carolina. From business planning fundamentals to common missteps business owners make when entering real estate, this conversation offers grounded, actionable guidance for long-term success.
Drawing on his experience with Chambers of Commerce and the SBTDC, Joel shares perspective on how thoughtful planning, education, and access to the right resources can help business owners avoid costly mistakes and build sustainable enterprises.
Guest:
Joel Harper – NC Small Business Technology & Development Center (SBTDC)
• Center Director, Central Carolina Region
• Provides no-cost, confidential business counseling
• Serves Alamance, Chatham, Durham, Lee, Orange, and Person counties
• Background in Chambers of Commerce and economic development
• Focused on business planning, growth strategy, and risk awareness
What you’ll learn:
• Why many small business owners struggle when getting into commercial real estate
• Common mistakes business owners make—and how to avoid them
• The role of a strong business plan in scaling operations and real estate decisions
• How no-cost counseling can help owners plan smarter and grow with confidence
Key takeaways:
• A clear business plan is the foundation for sustainable growth
• Entering real estate without preparation can create long-term challenges
• Strategic guidance helps business owners avoid preventable mistakes
• The best decisions come from planning early and asking the right questions
Connect with Us:
Host: Emilee Collins, CCIM – Commercial Real Estate Broker in NC
Guest: Joel Harper – NC Small Business Technology & Development Center (SBTDC)
Your Resource for Commercial Real Estate
I want to be your go-to resource for all things commercial real estate. Whether you’re questioning your property’s value, evaluating an investment, planning improvements, or trying to understand your next move, I will work with you to ensure you have the insights and tools to be in the driver’s seat to make the best financial decisions.
